Craft Beer Clients

Through the PR agency Campbell Consulting, I had the amazing opportunity to work with 21st Amendment Brewery, based in San Francisco. I wrote web copy, blog posts and press releases, and followed up with the media to ensure extensive coverage of each seasonal beer release, including Bitter American, Fireside Chat and Hop Crisis. My work with 21st Amendment allowed me to build a network of beer and beverage industry contacts. I created regular clip reports to document media coverage.

I also worked with Deschutes Brewery, creating one-page sale sheets for each beer, and promoting their annual charity fundraiser the Sagebrush Classic. I updated the Sagebrush website and blogged about the charities supported by this fundraiser.

I've promoted other consumer products, such as frozen dessert and children's sportswear, but there's something special about promoting craft beer and breweries. Brewmasters love what they brew up, consumers love the product and beer writers can't wait to sample and review new releases. I truly enjoyed promoting 21st Amendment and Deschutes. 

---

"Jenny was great to work with! During our 2011 Deschutes Sagebrush fundraising/event season, she wrote our blog posts and promoted our campaign through social media. She has a fantastic style of writing that is both fun and informative. We could always rely on her to meet deadlines and accurately convey our message. I highly recommend her!"

Emily Cordell
​Event Planner
LinkedIn Recommendation