Brookings Dental Arts Website Redesign
Before launching a new cosmetic dental service, All-on-4, Dr. Brice Chang needed a new website, one that was easy to navigate, appealed to his target demographics and told his clinic's story – a story of compassionate care and exceptional dentistry. As project manager I led the project from the discovery phase through design and implementation.
Dr. Chang serves two major demographics: retirees seeking cosmetic dentistry and working-class Oregonians, many without healthcare. I knew it was important to reach both audiences through clear messaging and a thoughtful site structure. Additionally, I wanted to create a website that reflected the community on the Southern Oregon Coast by choosing images that focused on people and their lives. A clean WordPress template and muted color palette allowed the photos and messaging to be the focus of the site. A mobile-first design let users call the clinic with one click on all pages.
Dr. Chang gives back to the community through an annual Volunteer Day, when he and has staff provide thousands of dollars of free dentistry to uninsured residents. This annual event definitely deserved its own page.
The new website positions Dr. Chang as both an exceptional dentist and a compassionate one.
Dr. Chang serves two major demographics: retirees seeking cosmetic dentistry and working-class Oregonians, many without healthcare. I knew it was important to reach both audiences through clear messaging and a thoughtful site structure. Additionally, I wanted to create a website that reflected the community on the Southern Oregon Coast by choosing images that focused on people and their lives. A clean WordPress template and muted color palette allowed the photos and messaging to be the focus of the site. A mobile-first design let users call the clinic with one click on all pages.
Dr. Chang gives back to the community through an annual Volunteer Day, when he and has staff provide thousands of dollars of free dentistry to uninsured residents. This annual event definitely deserved its own page.
The new website positions Dr. Chang as both an exceptional dentist and a compassionate one.
Since 2015 I have provided Dr. Chang with a variety of marketing services beyond this website redesign, including:
- Quarterly print newsletter
- Letters to patients
- Infographics
- Print ads
- Radio ad copy
- Press releases
