Nike Standard Operating Procedure

Nike was challenged with continued compliance in sustainable manufacturing processes. The company wanted a way to provide what used to be a 60 page PDF document in a more easily digestible format. Bell Marketing Group developed an interactive, web-based Standard Operating Procedure that is accessible to all Nike liaison offices and factory owners, worldwide. I edited the procedure throughout the process of creation and implementation. This involved editing lengthy documents written by a technical team, many of whom spoke English as a second language. I increased readability and made the text consistent in style throughout the site. Then I edited the website before it went behind Nike's firewall.

I've worked on other Nike projects, including writing press releases and web copy.
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"Jenny Furniss' help has been invaluable to my business. I rely on critical partners to ensure work gets done not only on-time but to the caliber a national marketing powerhouse like Nike would expect. It is important that I can rely on an individual to be a self-starter, to have a strong work ethic, and to be very good at what they do. I depend on them because my company’s reputation is at stake ... Jenny is keenly aware of how important a brand’s voice is in any communication, digital or offline. She’s also talented in understanding how to develop engaging content that resonates with a target audience."

Suzanne Bell
Owner of Bell Marketing Group
Excerpt from letter of recommendation