Award-Winning Educational Campaign - The Bus: Coming to a Stop Near You
Excerpt from "The Bus: Coming to a Stop Near You" training video.
This video takes a creative, action-packed approach to a potentially dull subject: how to ride a bus. To many people, riding a bus is as easy as riding a bike. However, research has shown that not knowing how to ride a bus is a barrier faced by some people.
The Cherriots marketing team designed this video for high school transit assemblies and, when age appropriate, one-on-one transit training sessions. It also has been a useful online tool for teaching teens how to ride the bus. In 2015 this video campaign won a first-place national marketing award from the American Public Transportation Association in the educational campaign category.
In transit assemblies and online, the video keeps the viewer’s attention while conveying important how-to-ride information. The campaign reached its audience in many ways, including:
The Cherriots marketing team designed this video for high school transit assemblies and, when age appropriate, one-on-one transit training sessions. It also has been a useful online tool for teaching teens how to ride the bus. In 2015 this video campaign won a first-place national marketing award from the American Public Transportation Association in the educational campaign category.
In transit assemblies and online, the video keeps the viewer’s attention while conveying important how-to-ride information. The campaign reached its audience in many ways, including:
- Premiere in a local theater with stars in attendance
- Social media posts and a YouTube display campaign targeted to local teens
- Email marketing campaign
- News site “website takeover”
- Embedded on the Cherriots.org website
- Featured in high school transit assemblies
- Poster promoting the video
- Youth pass
