Nike Standard Operating Procedure
Nike was challenged with continued compliance in sustainable manufacturing processes. The company wanted a way to provide what used to be a 60 page PDF document in a more easily digestible format. Bell Marketing Group developed an interactive, web-based Standard Operating Procedure that is accessible to all Nike liaison offices and factory owners, worldwide. I edited the procedure throughout the process of creation and implementation. This involved editing lengthy documents written by a technical team, many of whom spoke English as a second language. I increased readability and made the text consistent in style throughout the site. Then I edited the website before it went behind Nike's firewall.
I've worked on other Nike projects, including writing press releases and web copy.
"Jenny Furniss' help has been invaluable to my business. I rely on critical partners to ensure work gets done not only on-time but to the caliber a national marketing powerhouse like Nike would expect. It is important that I can rely on an individual to be a self-starter, to have a strong work ethic, and to be very good at what they do. I depend on them because my company’s reputation is at stake ... Jenny is keenly aware of how important a brand’s voice is in any communication, digital or offline. She’s also talented in understanding how to develop engaging content that resonates with a target audience."
Owner of Bell Marketing Group
Excerpt from letter of recommendation